This is an interesting article by a fellow blogger Jordan Sequillion http://jordansequillion.wordpress.com/2012/04/23/hunger-games-great-for-archery/ I too have wondered what effect films might have on the sport, such as films like Hunger Games.
Shortly there will be the animated film Brave by Disney / Pixar http://www.disney.co.uk/brave/, with the main character using a bow. Will this increase the number of kids and adults wanting to try archery?
Who knows, but could be interesting.